You have a shiny, new website. What to do now? Ranking on Google does not happen automatically, it requires SEO, or search engine optimization. You may have heard this term before, what does it mean? How does it benefit your business?
Search engines, such as Google, will rank your website depending how relevant and valuable it is, based on customer’s search parameters. Search engine optimization makes your website relevant to customers, in turn, more valuable to the search engines and causing an increase of traffic to your website. This is one of the factors that helps businesses land on the front page of a search result. Many more elements are involved in search engine optimization: on page optimization, great content, link building, speed, and citations among more than +400 factors.
If your business is local, meaning it serves customers in your area, one way to get your business name and brand online is through directory listings, also known as citations. It may sound simple, but there are various factors to consider: is the business listed in the right directories? Are these the directories used by my target market? Will the listing appear to customers in my neighborhood? How is the business listed?